• Toy designers often create the toys from the ground up – this means sketching or CAD drawings of the original concept and creating a prototype
• Toys must be intricately designed, mainly because there are many safety regulations involved and the toy must meet certain
• standards after repeated and harsh treatment
• Toy designers may work with a whole team or alone to create a new concept
• They may be responsible for estimating production cost as well as retail price to get the production of the toy approved through their company
• So, the toy designer may wear a number of hats, from creativity and business to marketing

The most obvious attribute for someone who works as a toy designer is a love for toys. If you’re considering this field, you should be excited about toy development and the ideas surrounding improved play for all ages.

The core skills and specifications that an individual must have include the following :

• Good spatial and visual awareness
• Well developed creative and technical skills.
• Proficiency in computers especially with designing software
• Superb interpersonal and communication skills

The general Program Structure is as follows :

• The M. Des programme in “Toy and Game Design” aims to develop a professional and creative approach to the growing needs and aspirations in the field of education and entertainment
• Modules include: elements of play, game theory, character design, user research methods provide specialized inputs, etc.
• The project based pedagogy helps students to choose projects of their choice and integrate creative ideas with practical know-how in order to come up with innovative designs.
• Students work on design projects of their choice ranging from heritage toys, digital games, educational play material to sports equipment and designs for futuristic scenarios.
• An active student exchange programme with Dept. of Play and Learning, Burg Giebichenstein, School of art and design, Halle, Germany as well as collaborative classroom projects with industries provide a rich exposure to students.
• The emphasis on innovation-led designs helps students to begin their career in a spectrum of industries or start their own enterprises.

If you have kids in the house, it’s likely there is also a closet full of discarded toys. Children change rapidly. As do their playthings and so does the market that feeds that change :

• Once upon a time, toys were something a child held.
• Then they were something a child played on a screen.
• Then they were things as likely to be collected by adults as loved by a child.
• Now they are often all these things all at once.
• Today’s toys are often manufactured by a few large companies, so the career path is highly competitive, especially for designers looking for full-time employment.

Following are the best companies/studios in India to work in this discipline :

• Pink Elefant
• Ankama Studio
• Arkane Studios
• Cyanide Studio
• Darkworks DTC
• Eden Games
• Etranges Libellules
• Eugen Systems
• Eversim
• F4 Fandango Games

Links to Follow :

• https://www.playfulfactory.com/
• https://toyandgamedesignconference.com/
• https://www.thetoychronicle.com/
• https://www.karmieh.com/blogs/news